B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.13
$0.13 -- average cpc for Decks in the Park (2016-2017)
The digital ad campaign for Decks in the Park across the 2016 and 2017 festival series achieved an average CPC of $0.13.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.13
Unit
Currency Usd
Data Vintage
2016-2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Anderson Collaborative
Primary
Tier C
https://www.andersoncollaborative.com/case-studies/dallas-music-festival-marketing-strategy/ ↗
Source Article
Dallas music festival marketing strategy
Dallas music festival marketing strategy
Home › Case Studies › Dallas music festival marketing strategy
About the Project
Client:
Product:
Services:
- THE PROBLEM:
Limited budget posing challenges for event awareness, sponsorships, and outreach
Decks in the Park grappled with several significant cha…
Original Research
Anderson Collaborative
· Original study ↗
Methodology
Campaign performance metrics
Methodology documented
Segmentation
Industrymarketing
Channelpaid_ads
Cite this stat
Plain Text
Decks in the Park: $0.13 average cpc. Source: Anderson Collaborative (2016-2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dallas-music-festival-marketing-cpc
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<blockquote cite="https://lighthousedata.io/data/dallas-music-festival-marketing-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.13</strong> -- average cpc for Decks in the Park<br><small>Source: Anderson Collaborative (2016-2017) · <a href="https://lighthousedata.io/data/dallas-music-festival-marketing-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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