B
Evidence Grade B
Graded
under review
Safe to Cite
Current
91%
91% -- daily email usage rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Groove HQ
Primary
Tier C
https://www.barrelny.com/insights/ping-pong-method-customer-service ↗
Source Article
The Ping Pong Method: The Back and Forth of Customer Service
Original Research
Groove HQ
· Original study ↗
Methodology
Cited from Groove HQ
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 91% | |
| 2026 (current) | 91% | 0% |
Segmentation
Industryb2b_saas
RegionGlobal
Channelemail
Cite this stat
Plain Text
consumers: 91% daily email usage rate. Source: Groove HQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-email-use-consumers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/daily-email-use-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- daily email usage rate for consumers<br><small>Source: Groove HQ (2026) · <a href="https://lighthousedata.io/data/daily-email-use-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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