B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- daily email usage rate for Online adults (2016)
61% of online adults use email on an average day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2016
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research
Primary
Tier C
https://wolfgang.marketing/blog/2016/02/14/email-marketing-a-growing-misconception/ ↗
Source Article
Email Marketing: A Growing Misconception | Wolfgang Marketing
I recently watched an episode of Shark Tank, and they did this segment with one of the sharks and several of their entrepreneurs. They came together for a day of learning marketing skills and tactics. It was a nice segment you were reintroduced to several brands that you haven’t seen on the show in …
Original Research
Pew Research
· Original study ↗
Methodology
Cited from Pew Research
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Online adults: 61% daily email usage rate. Source: Pew Research (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-daily-use-61
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<blockquote cite="https://lighthousedata.io/data/email-daily-use-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- daily email usage rate for Online adults<br><small>Source: Pew Research (2016) · <a href="https://lighthousedata.io/data/email-daily-use-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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