B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30.3%
30.3% -- online sales growth rate for Cyber Monday (2012-11)
Cyber Monday 2012 online sales grew 30.3 percent compared to the same period in 2011 according to IBM analytics.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.3%
Unit
Percentage
Data Vintage
2012-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier A
http://www.retailonlineintegration.com/aggregatedcontent/cyber-monday-s-146-billion-headlines-cyber-… ↗
Source Article
Strong Start Paces Impressive Cyber Week Sales
Original Research
IBM
· Original study ↗
Methodology
IBM cloud-based analytics findings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cyber Monday: 30.3% online sales growth rate. Source: IBM (2012-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cyber-monday-sales-growth-30-3-percent-2012
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<blockquote cite="https://lighthousedata.io/data/cyber-monday-sales-growth-30-3-percent-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.3%</strong> -- online sales growth rate for Cyber Monday<br><small>Source: IBM (2012-11) · <a href="https://lighthousedata.io/data/cyber-monday-sales-growth-30-3-percent-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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