B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- customer retention increase for companies improving customer experience (2025)
Companies that improve customer experience see a 42% increase in customer retention.
- Original research source is not cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cxfoundation.com
Primary
Tier C
https://cxfoundation.com/blog/customer-feedback-management ↗
Source Article
What is Customer Feedback Management? Complete Guide
September 10, 2025 • 20 min read
What is Customer Feedback Management? Complete Guide
Content Writer
September 10, 2025
Customer feedback management makes collecting, analyzing, and acting on customer feedback from whatever channels your customers use to improve your services, customer experience (C…
Original Research
cxfoundation.com
· Original study ↗
Methodology
Cited research statistic, original source not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
companies improving customer experience: 42% customer retention increase. Source: cxfoundation.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-improvement-retention-42
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<blockquote cite="https://lighthousedata.io/data/cx-improvement-retention-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- customer retention increase for companies improving customer experience<br><small>Source: cxfoundation.com (2025) · <a href="https://lighthousedata.io/data/cx-improvement-retention-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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