B Evidence Grade B Graded under review Safe to Cite Dated

4.6%

4.6% -- conversion rate for Grocery (2022)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · ECDB

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Attribution: ECDB View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

4.6%

Unit

Percentage

Data Vintage

2022

Entity

Grocery

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

ECDB Primary Tier A

https://ecdb.com/blog/understanding-the-cvr-and-aov-correlation-across-product-types/5031 ↗

Confidence: 55/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Correlation Between CVR and AOV: Large Differences Between Product Categories | ECDB.com

Benchmarks on ECDB provide a view of consumer behavior based on their shopping journey. In this case, we have plotted CVR (conversion rate) and AOV (average order value) within ECDB’s 7 main product categories. Across all categories, the average value for both KPIs is a CVR of 2.4% and an AOV of US$…

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Original Research

ECDB · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Grocery: 4.6% conversion rate. Source: ECDB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cvr_grocery

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cvr_grocery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- conversion rate for Grocery<br><small>Source: ECDB (2022) · <a href="https://lighthousedata.io/data/cvr_grocery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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