B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- customer return likelihood for customers (2026)
63% of customers are more likely to return to a website that offers live chat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.oscarchat.ai/blog/how-to-add-live-chat-to-shopify/ ↗
Source Article
How to Add Live Chat to Shopify: Step-by-Step Guide (2026)
How to Add Live Chat to Shopify: The Complete Step-by-Step Guide (2026)
Why Every Shopify Store Needs Live Chat in 2026
Here’s what the data says:
- 79% of consumers prefer live chat over any other support channel because of the instant response (Kayako).
- Shopify stores with live chat see up to 38…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 90% | |
| 2026 (current) | 63% | -30.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 63% customer return likelihood. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-return-website-live-chat-emarketer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-return-website-live-chat-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- customer return likelihood for customers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/customers-return-website-live-chat-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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