B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- customer preference rate for online customers (chatbots/self-service) (2020)
More than 60% of customers report preferring websites, apps, or chatbots to answer their simplest questions.
- The source states 'more than 60%' ('labaw sa 60%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
actualidadecommerce.com
Primary
Tier C
https://www.actualidadecommerce.com/ceb/uso-sa-ecommerce-sa-2020/ ↗
Source Article
Mga uso sa ecommerce sa 2020
Original Research
actualidadecommerce.com
· Original study ↗
Methodology
Study cited without named publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers (chatbots/self-service): 60% customer preference rate. Source: actualidadecommerce.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-chatbots-60
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-chatbots-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer preference rate for online customers (chatbots/self-service)<br><small>Source: actualidadecommerce.com (2020) · <a href="https://lighthousedata.io/data/customers-prefer-chatbots-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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