B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- customer preference rate for bank customers (2019)
94% of customers state they prefer a bank with physical branches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
us.avannis.com
Primary
Tier C
https://us.avannis.com/customer-feedback-reveals-they-still-want-your-brick-and-mortar-branch/ ↗
Source Article
Customer Feedback: Branches Still Matter | Avannis
Customer Feedback Reveals They Still Want Your Brick-and-Mortar Branch
The popularity of online banks can’t be denied. In the past 5 years alone, the number of digital banking users in the United States grew 18% from 133.5 million in 2014, to 161.1 million in 2019. What’s more, in the last 12 years,…
Original Research
us.avannis.com
· Original study ↗
Methodology
Research cited by Avannis; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bank customers: 94% customer preference rate. Source: us.avannis.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-bank-physical-branches
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-bank-physical-branches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- customer preference rate for bank customers<br><small>Source: us.avannis.com (2019) · <a href="https://lighthousedata.io/data/customers-prefer-bank-physical-branches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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