B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- customer preference rate for Indian consumers (2025)
65% of customers prefer messaging a business on WhatsApp versus sending an email.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Verloop.io
Primary
Tier B
https://www.amplispot.com/blogs/drip-marketing-via-whatsapp-and-sms-a-guide-for-indian-life-insuranc… ↗
Source Article
WhatsApp & SMS Drip Marketing For Indian Life Agents
Original Research
Verloop.io
· Original study ↗
Methodology
Cited from Verloop.io WhatsApp statistics
Methodology documented
Segmentation
IndustryInsurance
RegionIN
Channelsms
Cite this stat
Plain Text
Indian consumers: 65% customer preference rate. Source: Verloop.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-customers-prefer-whatsapp-65
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<blockquote cite="https://lighthousedata.io/data/india-customers-prefer-whatsapp-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- customer preference rate for Indian consumers<br><small>Source: Verloop.io (2025) · <a href="https://lighthousedata.io/data/india-customers-prefer-whatsapp-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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