B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- customer feedback rate for ecommerce customers (2026)
In 2026, 29% of customers give direct feedback after having a bad experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qualtrics
Primary
Tier B
https://alhena.ai/blog/ai-trust-recovery-wrong-answer-ecommerce/ ↗
Source Article
Your AI Gave a Wrong Answer to 500 Customers. Now What?
Original Research
Qualtrics
· Original study ↗
Methodology
Qualtrics 2026 Consumer Experience report, cited by Alhena AI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 29% customer feedback rate. Source: Qualtrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-direct-feedback-bad-experience-2026
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<blockquote cite="https://lighthousedata.io/data/customers-direct-feedback-bad-experience-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- customer feedback rate for ecommerce customers<br><small>Source: Qualtrics (2026) · <a href="https://lighthousedata.io/data/customers-direct-feedback-bad-experience-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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