B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- response rate for complaints made on social media (2023)
40% of consumer complaints made on social media get a response.
- Based on a survey of 2,000 UK consumers
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Sage UK
Primary
Tier A
https://internetretailing.net/customers-air-complaints-on-social-media-8704/ ↗
Source Article
Customers air complaints on social media - InternetRetailing
Brits avoiding face-to-face confrontation are turning to social media to make their consumer complaints – but only 40% ever get a response, according to a new study. Even those that do get an acknowledgement take more than a week to get it, the research from software and services provider Sage UK fo…
Original Research
Sage UK
· Original study ↗
Methodology
Study conducted by Sage UK
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
complaints made on social media: 40% response rate. Source: Sage UK (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-complaints-social-media-response-rate
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<blockquote cite="https://lighthousedata.io/data/customers-complaints-social-media-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- response rate for complaints made on social media<br><small>Source: Sage UK (2023) · <a href="https://lighthousedata.io/data/customers-complaints-social-media-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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