B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- customer satisfaction for e-commerce retailers (2023)
53% of customers were satisfied when e-commerce retailers had a transparent return policy.
- Conditioned on e-commerce retailers having a transparent return policy
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
UPS and ComScore
Primary
Tier A
https://www.apsfulfillment.com/e-commerce-fulfillment/importance-of-a-clear-product-return-policy-fo… ↗
Source Article
Importance of a Clear Product Return Policy
As an e-commerce retailer, there are certain things that you should be thinking about more often than a physical store would—and establishing the best e-commerce return policy is one of them. While it’s difficult for retailers to gain the trust of first-time customers, it’s even harder for online re…
Original Research
UPS and ComScore
· Original study ↗
Methodology
Research done by UPS and ComScore
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
e-commerce retailers: 53% customer satisfaction. Source: UPS and ComScore (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-satisfaction-return-policy-2023
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<blockquote cite="https://lighthousedata.io/data/customer-satisfaction-return-policy-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- customer satisfaction for e-commerce retailers<br><small>Source: UPS and ComScore (2023) · <a href="https://lighthousedata.io/data/customer-satisfaction-return-policy-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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