B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit increase from customer retention for businesses' customer retention programs (2013)
Increasing customer retention rates by 5% increases profits by 25% to 95%.
- Reported as a range: 25 to 95 percent increase in profits
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Harvard Business Review
Primary
Tier C
http://emailmarketingspecialisten.nl/2013/12/ ↗
Source Article
Four Reasons Your Business Should Host a Webinar in 2014
Chances are you’ve attended a webinar in the past 12 months. The popularity of this form of marketing is growing because it’s a proven form of lead generation. Part educational opportunity and part soft sales tool, webinars can be a great way to connect with your audience and build long-term relatio…
Also cited by
LocalTextMarketers.com
https://localtextmarketers.com/5-reasons-text-marketing-for-retail/
2026-09-21
2026-09-12
Original Research
Harvard Business Review
· Original study ↗
Methodology
Conditional finding cited from Harvard Business Review: increasing customer retention rates by five percent increases profits by 25 to 95 percent. Midpoint (60%) of the reported 25-95% range used per extraction rule; the full range is preserved here. Original research attributed to HBR (Bain & Company / Frederick Reichheld customer-loyalty research).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses' customer retention programs: 25% profit increase from customer retention. Source: Harvard Business Review (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-5pct-profit-increase
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<blockquote cite="https://lighthousedata.io/data/customer-retention-5pct-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from customer retention for businesses' customer retention programs<br><small>Source: Harvard Business Review (2013) · <a href="https://lighthousedata.io/data/customer-retention-5pct-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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