B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- profit increase from customer retention for businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Bain & Company
Primary
Tier B
https://accounteditor.com/blog/post-purchase-experience-shopify-retention ↗
Source Article
Why Post-Purchase Experience Drives Shopify Customer
Also cited by
2026-10-01
2026-09-05
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 25% | |
| 2026 (current) | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 25% profit increase from customer retention. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-customer-retention-study
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bain-customer-retention-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from customer retention for businesses<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-customer-retention-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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