B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Aging
7.4%
7.4% -- customer retention increase for Businesses with customer education programs (2024)
Customer education programs can increase customer retention by 7.4 percent according to a Forrester study.
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Lighthouse Research Team
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Evidence graded
Value
7.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Forrester
Primary
Tier B
https://www.docebo.com/learning-network/blog/customer-education-program/ ↗
Source Article
Guide to an Effective Customer Education Program
Guide to an Effective Customer Education Program
A customer education program is a key part of any client onboarding process, before and after a sale is made.
It helps to inform potential customers about particular industry challenges and how the product or service can address those issues.
And once…
Also cited by
2026-09-11
Original Research
Forrester
· Original study ↗
Methodology
Forrester study as cited by Docebo; study year and sample size not specified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses with customer education programs: 7.4% customer retention increase. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-education-retention-up-7-4
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<blockquote cite="https://lighthousedata.io/data/customer-education-retention-up-7-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.4%</strong> -- customer retention increase for Businesses with customer education programs<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/customer-education-retention-up-7-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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