C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
11.6%
11.6% -- landing page conversion rate for Custom-designed SaaS landing pages (2026)
Custom-designed SaaS landing pages convert at an average rate of 11.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Unbounce
Primary
Tier B
https://studiomaydit.com/blog/saas-website-conversion-rate ↗
Source Article
SaaS Website Conversion Rate: 1.5 to 3% — Studio Maydit
Reading time:
7 min read
Last updated:
SaaS Website Conversion Rate: 1.5 to 3%
Average B2B SaaS sites convert 1.5 to 3 percent of visitors. The top tenth reach 8 to 15. The hero, the proof, and the pricing page explain the gap.
The average B2B SaaS website converts 1.5 to 3% of visitors to leads. Th…
Also cited by
2026-09-29
Original Research
Unbounce
· Original study ↗
Methodology
Cited from Varos and Unbounce's 2026 Conversion Benchmark Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Custom-designed SaaS landing pages: 11.6% landing page conversion rate. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-saas-landing-page-conversion-2026
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<blockquote cite="https://lighthousedata.io/data/custom-saas-landing-page-conversion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.6%</strong> -- landing page conversion rate for Custom-designed SaaS landing pages<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/custom-saas-landing-page-conversion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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