B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$25
$25 -- cost per mille for CTV ads bought through a DSP (2026)
The CPM for a CTV ad spot bought through a DSP is described as $25.
- Illustrative example provided by the author to describe programmatic CTV buying
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$25
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
30
Freshness
95
Sources (2)
Sagum
Primary
Tier A
https://sagum.com/2026/06/28/the-ctv-trap-thats-killing-your-ad-budget/ ↗
Source Article
The CTV Trap That’s Killing Your Ad Budget
There’s a quiet crisis happening in digital advertising right now. It’s taking place on the biggest screen in your customers’ homes-the television-and most agencies are digging the hole deeper with every dollar they spend.
You’ve heard all the buzz. CTV is the new primetime. Cord-cutters are unreach…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
Original Research
Sagum
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV ads bought through a DSP: $25 cost per mille. Source: Sagum (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$25</strong> -- cost per mille for CTV ads bought through a DSP<br><small>Source: Sagum (2026) · <a href="https://lighthousedata.io/data/ctv-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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