B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- brand recall lift for Connected TV advertising (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
internationaladvertisingsolutions.com
Primary
Tier C
https://internationaladvertisingsolutions.com/blog/connected-tv-advertising-everything-you-need-to-k… ↗
Source Article
Connected TV Advertising: Everything You Need to Know | International Advertising Solutions
Connected TV Advertising: Everything You Need to Know
Connected TV (CTV) advertising is transforming the digital marketing landscape, offering brands new and innovative ways to reach their target audiences. As traditional TV viewership declines and digital streaming platforms rise, Connected TV adve…
Original Research
internationaladvertisingsolutions.com
· Original study ↗
Methodology
Cited without original study attribution
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Connected TV advertising: 70% brand recall lift. Source: internationaladvertisingsolutions.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-ads-brand-recall-lift-70
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<blockquote cite="https://lighthousedata.io/data/ctv-ads-brand-recall-lift-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand recall lift for Connected TV advertising<br><small>Source: internationaladvertisingsolutions.com (2024) · <a href="https://lighthousedata.io/data/ctv-ads-brand-recall-lift-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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