B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- click through rate lift for national media agency campaign (Careers First persona) (2026)
A national media agency campaign targeting the Careers First persona experienced a 31% lift in click-through rate after pivoting to value-focused messaging with direct benefit language and streamlined visuals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnalyzeCorp
Primary
Tier C
https://www.analyzecorp.com/documentation/how-online-behavior-varies-across-digital-personas/ ↗
Source Article
What Digital Personas Reveal About Online Consumer Behavior
Original Research
AnalyzeCorp
· Original study ↗
Methodology
Vendor case study using Analyze360 persona segmentation; performance testing across test markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
national media agency campaign (Careers First persona): 31% click through rate lift. Source: AnalyzeCorp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-lift-persona-pivot-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-lift-persona-pivot-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- click through rate lift for national media agency campaign (Careers First persona)<br><small>Source: AnalyzeCorp (2026) · <a href="https://lighthousedata.io/data/ctr-lift-persona-pivot-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.