B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- click through rate lift for Ecommerce CTA button colour changes (2024)
Ecommerce CTA button colour changes alone can lift click-through rates by 21% to 34%.
- Reported as a range of 21-34% lift
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://webmedic.com/ecommerce-website-design-guide ↗
Source Article
Ecommerce Website Design Principles | WebMedic
Is your store leaking revenue?
Find out exactly where you're losing sales — takes 2 minutes.
Visual hierarchy, whitespace, typography, and colour: the measurable mechanics behind stores that sell
What Is Ecommerce Website Design?
Design is structure.
Ecommerce website design is the deliberate arrang…
Original Research
HubSpot
· Original study ↗
Methodology
Midpoint of reported 21-34% CTR lift range from CTA colour changes, per HubSpot split-test data 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce CTA button colour changes: 21% click through rate lift. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-color-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/cta-color-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- click through rate lift for Ecommerce CTA button colour changes<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/cta-color-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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