B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69.8%
69.8% -- customer satisfaction for Channel Switchers (from offline to online) (2017)
69.8% of consumers switching channels from offline (in-store) to online purchasing are satisfied.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69.8%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
ECC KÖLN und SAP Hybris
Primary
Tier A
https://www.ifhkoeln.de/shopping-kanalwechsler-sind-unzufriedener-als-mono-channel-kaeufer/ ↗
Source Article
Shopping: Kanalwechsler sind unzufriedener als Mono-Channel-Käufer - IFH KÖLN
Neue Kurzstudie von ECC KÖLN und SAP Hybris wirft einen Blick auf das Kaufverhalten der Konsumenten und fokussiert insbesondere Smart Consumer. Kanalexzellenz und bedürfnisorientierte Cross-Channel-Services am wichtigsten.
Kunden, die während ihrer Kaufentscheidung den Kanal gewechselt haben, sind u…
Original Research
ECC KÖLN und SAP Hybris
· Original study ↗
Methodology
Befragung von 1.500 Internetnutzern in Deutschland im März 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Channel Switchers (from offline to online): 69.8% customer satisfaction. Source: ECC KÖLN und SAP Hybris (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-channel-satisfaction-698
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<blockquote cite="https://lighthousedata.io/data/cross-channel-satisfaction-698" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.8%</strong> -- customer satisfaction for Channel Switchers (from offline to online)<br><small>Source: ECC KÖLN und SAP Hybris (2017) · <a href="https://lighthousedata.io/data/cross-channel-satisfaction-698" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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