B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$38
$38 -- cost per mille for Google Search Ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$38
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
adtech.org
Primary
Tier A
https://adtech.org/ecpm-vs-cpm/ ↗
Source Article
The Secrets of eCPM vs. CPM
The Secrets of eCPM vs. CPM
If you want to succeed in online advertising and learn the secrets of ad impressions, you must understand the difference between eCPM vs. CPM and uncover their secrets.
Both advertisers and publishers need to know this to determine how well their ads perform, how to make …
Also cited by
Original Research
adtech.org
· Original study ↗
Methodology
Average cost per thousand impressions.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Google Search Ads: $38 cost per mille. Source: adtech.org (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpm-google-search-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpm-google-search-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$38</strong> -- cost per mille for Google Search Ads<br><small>Source: adtech.org (2026) · <a href="https://lighthousedata.io/data/cpm-google-search-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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