B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
45%
45% -- repurchase intent rate for Buyers of a leading CPG restaurant-to-retail meal kit brand (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GOcxm
Primary
Tier A
https://gocxm.com/resources/cpg-motivations-case-study ↗
Source Article
Shopper Purchase Motivation Research Case Study | GOcxm
Executive Summary
A leading CPG brand in the restaurant-to-retail meal kit category found that fewer than half of its buyers intended to repurchase, but existing research could not explain why. Using Motivations IQ, AI-powered predictive modeling built on PhD-level behavioral science frameworks, the…
Original Research
GOcxm
· Original study ↗
Methodology
Vendor case study; no publication date or sample size stated, vintage assumed from crawl era.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Buyers of a leading CPG restaurant-to-retail meal kit brand: 45% repurchase intent rate. Source: GOcxm (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-meal-kit-buyer-repurchase-intent-45
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<blockquote cite="https://lighthousedata.io/data/cpg-meal-kit-buyer-repurchase-intent-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- repurchase intent rate for Buyers of a leading CPG restaurant-to-retail meal kit brand<br><small>Source: GOcxm (2025) · <a href="https://lighthousedata.io/data/cpg-meal-kit-buyer-repurchase-intent-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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