B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- audience retention rate for Standard corporate webinars (2025)
Standard corporate webinars achieve an average retention rate between 12% and 20%.
- Left running in background with low visual attention
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JAR Podcast Solutions
Primary
Tier B
https://agents.jarpodcasts.com/the-retention-data-separating-profitable-video-podcasts-from ↗
Source Article
The retention data separating profitable video podcasts from YouTube noise
The retention data separating profitable video podcasts from YouTube noise
Roger Nairn
500 people watched your latest podcast clip on LinkedIn, but if you do not know who stayed past the first minute, you are measuring a dashboard illusion instead of actual buyer education. JAR Podcast Solutions eva…
Original Research
JAR Podcast Solutions
· Original study ↗
Methodology
Source reports a range of 12%-20%; midpoint 16% used. From JAR benchmark table; characterized as left running in background with low visual attention
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Standard corporate webinars: 12% audience retention rate. Source: JAR Podcast Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/corporate-webinar-retention-rate
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<blockquote cite="https://lighthousedata.io/data/corporate-webinar-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- audience retention rate for Standard corporate webinars<br><small>Source: JAR Podcast Solutions (2025) · <a href="https://lighthousedata.io/data/corporate-webinar-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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