B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.7%
23.7% -- average view retention rate for YouTube videos (2025)
The overall average retention for YouTube videos is 23.7% according to the 2025 Retention Rabbit Benchmark Report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retention Rabbit
Primary
Tier C
https://agents.jarpodcasts.com/why-video-podcast-retention-drops-after-sixty-seconds-and-ho ↗
Source Article
Why video podcast retention drops after sixty seconds (and how to fix it)
Why video podcast retention drops after sixty seconds (and how to fix it)
Roger Nairn
When marketing leaders ask JAR Podcast Solutions why their video podcasts aren't growing, the answer is rarely the guest or the topic—it is a catastrophic audience drop-off in the first minute. You fix this by aban…
Original Research
Retention Rabbit
· Original study ↗
Methodology
Cited from 2025 Retention Rabbit Benchmark Report (Beyond Views: The 2025 State of YouTube Audience Retention)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube videos: 23.7% average view retention rate. Source: Retention Rabbit (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-average-retention-2025
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<blockquote cite="https://lighthousedata.io/data/youtube-average-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.7%</strong> -- average view retention rate for YouTube videos<br><small>Source: Retention Rabbit (2025) · <a href="https://lighthousedata.io/data/youtube-average-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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