B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- audience retention rate for B2B explainer videos (2025)
B2B explainer videos have an average audience retention rate between 10% and 15%.
- Reported as a range of 10% - 15%
- Characterized by high initial drop-off and rarely completed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JAR Podcast Solutions
Primary
Tier B
https://agents.jarpodcasts.com/the-retention-data-separating-profitable-video-podcasts-from ↗
Source Article
The retention data separating profitable video podcasts from YouTube noise
The retention data separating profitable video podcasts from YouTube noise
Roger Nairn
500 people watched your latest podcast clip on LinkedIn, but if you do not know who stayed past the first minute, you are measuring a dashboard illusion instead of actual buyer education. JAR Podcast Solutions eva…
Original Research
JAR Podcast Solutions
· Original study ↗
Methodology
Source reports a range of 10%-15%; midpoint 12.5% used. From JAR benchmark table; characterized as high initial drop-off, rarely completed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B explainer videos: 10% audience retention rate. Source: JAR Podcast Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-explainer-video-retention-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-explainer-video-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- audience retention rate for B2B explainer videos<br><small>Source: JAR Podcast Solutions (2025) · <a href="https://lighthousedata.io/data/b2b-explainer-video-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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