C Evidence Grade C Use with Hedging Recent

2.49%

2.49% — conversion rate for search (2025)

Name: Conversion Rate Statistics
Creator: Lighthouse Research
Published: 2026-03-22

2025 · Unknown · Oribi

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Source: Oribi View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-06-03 · How we verify data →

Source verified Evidence graded

Value

2.49%

Unit

Percentage

Data Vintage

2025

Entity

Study Type

Unknown

Geography

Australia

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

54/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (16)

Oribi Primary Tier B

https://www.ecommercebytes.com/2020/03/15/study-google-does-better-than-facebook-at-driving-online-s… ↗

Confidence: 24/100 Vintage: 2025

Source Article

A new study out last month indicates Google does a better job than Facebook at driving online sales. The study by Israeli analytics firm Oribi analyzed the online shopping behavior of over 5.2 million consumers across 204 online stores from October – December 2019 and identified several interesting …

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Number Analytics https://www.numberanalytics.com/blog/ecommerce-industry-benchmarks

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Growth-onomics https://growth-onomics.com/competitor-traffic-benchmarks-industry-2026/

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CloudTalk https://www.cloudtalk.io/blog/5-call-center-metrics-for-successful-benchmarking/

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Xero https://www.xero.com/guides/ecommerce-metrics/

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Dataslayer https://www.dataslayer.ai/es/blog/google-ads-reporting-15-essential-metrics-to-t…

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SaleCycle https://searchenginewatch.com/2016/12/22/seven-fascinating-stats-on-ecommerce-an…

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alistdaily.com https://www.alistdaily.com/digital/reports-cyber-monday-black-friday-stats/

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Original Research

Which-50 AU · Original study ↗

Segmentation

IndustryeCommerce RegionAustralia Channelsearch

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

search: 2.49% conversion rate. Source: Oribi (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/conversion-rate-search-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/conversion-rate-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.49%</strong> — conversion rate for search<br><small>Source: Oribi (2025) · <a href="https://lighthousedata.io/data/conversion-rate-search-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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