B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Dated
2.16%
2.16% -- conversion rate for ecommerce stores (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.16%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
79
Sources (4)
Yotpo
Primary
Tier A
https://www.smartdatacollective.com/data-shows-user-generated-content-impacts-ecommerce/ ↗
Source Article
Shopify teardown reveals how the top stores build relationships and optimize for new and returning customers
Shopify teardown reveals how the top stores build relationships and optimize for new and returning customers
In 2020, just 2.17% of e-commerce store visits converted into purchases.
Which means a whopping 98% didn't convert!
That’s a powerful number that optimizers hold dearly, as it speaks to the i…
Also cited by
smartdatacollective.com
https://www.smartdatacollective.com/data-shows-user-generated-content-impacts-ec…
2026-06-23
Daymark (usedaymark.io)
https://www.usedaymark.io/blog/what-is-a-good-conversion-rate
2026-09-18
2026-09-19
Original Research
Yotpo
· Original study ↗
Methodology
Data collected from Yotpo.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 2.16% | |
| 2024 | 2.5% | +15.7% |
| 2026 | 2.5% | 0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ecommerce stores: 2.16% conversion rate. Source: Yotpo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-non-ugc-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-non-ugc-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.16%</strong> -- conversion rate for ecommerce stores<br><small>Source: Yotpo (2023) · <a href="https://lighthousedata.io/data/conversion-rate-non-ugc-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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