B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.64%
4.64% -- email conversion rate for abandoned cart shoppers (2023)
Abandoned cart emails sent to shoppers have a conversion rate of 4.64%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4.64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
99firms
Primary
Tier C
https://99firms.com/blog/shopping-cart-abandonment-stats/ ↗
Source Article
How to Create an Effective Abandoned Cart Strategy - DWS
It’s a tale as old as ecommerce itself – a shopper enters your website, adds products to their cart, then suddenly disappears without purchasing. This dreaded phenomenon is known as cart abandonment, and it’s a harsh reality for many online brands.
In fact, studies show that a staggering 80% of onli…
Original Research
99firms
· Original study ↗
Methodology
Source: 99firms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
abandoned cart shoppers: 4.64% email conversion rate. Source: 99firms (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-for-abandoned-cart-emails
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<blockquote cite="https://lighthousedata.io/data/conversion-rate-for-abandoned-cart-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.64%</strong> -- email conversion rate for abandoned cart shoppers<br><small>Source: 99firms (2023) · <a href="https://lighthousedata.io/data/conversion-rate-for-abandoned-cart-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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