B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- conversion rate for ecommerce vendors, brick-and-mortar retailers and wholesale vendors (2013)
Ecommerce vendors, brick-and-mortar retailers, and wholesale vendors achieved an 11% goal conversion rate from visitors arriving via organic search.
- Different industries define goal conversions differently (e.g., purchases vs. form fills or demo requests)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
79
Source
MarketingSherpa
Primary
Tier A
https://www.brafton.ca/blog/news/what-to-expect-when-youre-content-marketing-conversion-rates-will-v… ↗
Source Article
What to expect when you're content marketing - Conversion rates will vary | Brafton
Marketers continue to invest in content and spend time developing SEO strategies because they work. As difficult as it is to quantify the intangibles of the web, such as anonymous internet traffic or the value of social shares, marketers have rolled up their sleeves and learned to read content analy…
Original Research
MarketingSherpa
· Original study ↗
Methodology
Survey of marketers across consumer- and business-facing brands.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
ecommerce vendors, brick-and-mortar retailers and wholesale vendors: 11% conversion rate. Source: MarketingSherpa (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-ecommerce-vendors-2013
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<blockquote cite="https://lighthousedata.io/data/conversion-rate-ecommerce-vendors-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- conversion rate for ecommerce vendors, brick-and-mortar retailers and wholesale vendors<br><small>Source: MarketingSherpa (2013) · <a href="https://lighthousedata.io/data/conversion-rate-ecommerce-vendors-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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