B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- conversion rate for prospects going straight to demo (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
cometly.com
Primary
Tier A
https://www.cometly.com/post/attribution-for-lead-generation ↗
Source Article
Attribution For Lead Generation: Track ROI & Results
You're running lead gen campaigns across Google, Meta, LinkedIn, and maybe a few other platforms. Leads are flowing in. Your sales team is working them. But when it's time to decide where next quarter's budget should go, everyone has a different answer.
Your Google Ads dashboard says search is crush…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
cometly.com
· Original study ↗
Methodology
Conversion rate of prospects who go straight to demo.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
prospects going straight to demo: 15% conversion rate. Source: cometly.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-direct-demo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-direct-demo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- conversion rate for prospects going straight to demo<br><small>Source: cometly.com (2026) · <a href="https://lighthousedata.io/data/conversion-rate-direct-demo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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