B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.11%
0.11% -- display ad click through rate for display ads (2014)
The average click-through rate for display ads is 0.11%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.11%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Coull
Primary
Tier B
https://www.coull.com/blog/2014/01/average-click-through-rates-for-display-ads/ ↗
Source Article
56 Reasons Why Content Marketing Works
Original Research
Coull
· Original study ↗
Methodology
Source: Coull
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
display ads: 0.11% display ad click through rate. Source: Coull (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-works-2
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<blockquote cite="https://lighthousedata.io/data/content-marketing-works-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.11%</strong> -- display ad click through rate for display ads<br><small>Source: Coull (2014) · <a href="https://lighthousedata.io/data/content-marketing-works-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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