B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- consumers wanting more brand video content for US consumers (2023)
54% of consumers want to see more video content from a brand or business they support.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aoedigitaluniversity.com
Primary
Tier C
https://www.aoedigitaluniversity.com/post/what-does-a-social-media-manager-do ↗
Source Article
What does a social media manager do?
What does a social media manager do?
Updated: Jul 18, 2023
What is the role of a social media manager?
A social media manager oversees your organization’s presence on the various social media platforms you are part of. In our digital world, success on social media is more important than ever. Many b…
Original Research
aoedigitaluniversity.com
· Original study ↗
Methodology
Cited statistic, original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 54% consumers wanting more brand video content. Source: aoedigitaluniversity.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-video-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-want-more-video-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- consumers wanting more brand video content for US consumers<br><small>Source: aoedigitaluniversity.com (2023) · <a href="https://lighthousedata.io/data/consumers-want-more-video-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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