B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

91%

91% -- consumers wanting more brand video content for online consumers (2024)

2024  · Oberlo

According to Oberlo, 91% of consumers want to see more online video content from brands.

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Attribution: Oberlo View source
Lighthouse Research Team
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Source verified Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
online consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Oberlo Primary Tier C
https://www.onamissionbrands.com/blog/3-types-of-foundational-content-and-how-to-repurpose-from-each ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
3 Types of Foundational Content (and How to Repurpose from Each) — On A Mission Brands
3 Types of Foundational Content (and How to Repurpose from Each) As an online coach, creating high-quality content is essential for building your online presence, engaging your target audience, and helping you to establish yourself as an authority in your niche. It can be overwhelming if you feel li…
Original Research
Oberlo · Original study ↗

Cited from Oberlo; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
online consumers: 91% consumers wanting more brand video content. Source: Oberlo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-video-from-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-want-more-video-from-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers wanting more brand video content for online consumers<br><small>Source: Oberlo (2024) · <a href="https://lighthousedata.io/data/consumers-want-more-video-from-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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