B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- share of consumers reading online reviews for US consumers (2026)
91 percent of people regularly or occasionally read online reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inc.com
Primary
Tier C
https://alltheleads.com/6-tips-building-real-estate-brand-client-reviews/ ↗
Source Article
6 Tips for building your real estate brand with client reviews
Original Research
Inc.com
· Original study ↗
Methodology
Research cited via Inc.com; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 91% share of consumers reading online reviews. Source: Inc.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-91-percent
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<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-91-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of consumers reading online reviews for US consumers<br><small>Source: Inc.com (2026) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-91-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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