B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
88%
88% -- consumers less likely to return after bad experience for online consumers (2024)
Nearly 88% of online consumers are less likely to return to a site after a bad experience.
- The source text notes 'nearly 88%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Gomez
Primary
Tier C
https://fruition-revops.com/blog/conversion-rate-optimization/ ↗
Source Article
Why Conversion Rate Optimization is Crucial for Your Business
Why Conversion Rate Optimization is Crucial for Your Business
How James Overcoming Conversion Challenges
Streamline Website Navigation and Funnel Optimization
Implement Data-Driven A/B Testing
Enhance User Experience
The Outcome
Why Conversion Rate Optimization is Crucial for Your Business
Understan…
Also cited by
2026-10-01
Original Research
Gomez
· Original study ↗
Methodology
Cited from Gomez survey; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 88% | |
| 2024 (current) | 88% | 0% |
| 2026 | 88% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 88% consumers less likely to return after bad experience. Source: Gomez (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-not-return-bad-experience-gomez
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<blockquote cite="https://lighthousedata.io/data/consumers-not-return-bad-experience-gomez" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers less likely to return after bad experience for online consumers<br><small>Source: Gomez (2024) · <a href="https://lighthousedata.io/data/consumers-not-return-bad-experience-gomez" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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