B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- consumers less likely to return after bad experience for online consumers (2023)
88% of online consumers are less likely to return to a website after having a bad experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
linchpinseo.com
Primary
Tier C
https://bbggadv.com/creating-the-best-website-for-your-business/ ↗
Source Article
Creating the Best Website for Your Business
Creating the Best Website for Your Business
March 20, 2023
Your website is your primary connection to the world. It’s your place to tell your story. It may be how customers discover you, research you, and ultimately buy from your business.
Your website is your first impression - and first impression…
Also cited by
2026-09-30
Original Research
linchpinseo.com
· Original study ↗
Methodology
Commonly cited from Sweor/Gomez research; secondary source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 88% | |
| 2024 | 88% | 0% |
| 2026 | 88% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 88% consumers less likely to return after bad experience. Source: linchpinseo.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonreturn-after-bad-experience-88
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonreturn-after-bad-experience-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers less likely to return after bad experience for online consumers<br><small>Source: linchpinseo.com (2023) · <a href="https://lighthousedata.io/data/nonreturn-after-bad-experience-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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