B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- pct online consumers less likely to return after bad ux for Online consumers (2011)
88% of online consumers are less likely to return to a site after experiencing bad user experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserGuiding
Primary
Tier C
https://www.softriver.co/blog/how-to-give-design-feedback-that-works ↗
Source Article
How to Give Design Feedback That Works
Giving great design feedback isn't just a step in a process; it's a skill that can make or break a project. Let's get right to it: the best feedback is always specific, objective, and solution-focused. When you get this right, it creates a positive ripple effect for the entire team.
Why Better Desig…
Original Research
UserGuiding
· Original study ↗
Methodology
Article states no date for the figure; it is cited via UserGuiding's UX statistics guide and is widely attributed to Tealeaf's (IBM) 2011 online consumer survey.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online consumers: 88% pct online consumers less likely to return after bad ux. Source: UserGuiding (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-consumers-less-likely-return-bad-ux
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-consumers-less-likely-return-bad-ux" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- pct online consumers less likely to return after bad ux for Online consumers<br><small>Source: UserGuiding (2011) · <a href="https://lighthousedata.io/data/online-consumers-less-likely-return-bad-ux" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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