B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

29%

29% -- customer satisfaction for Consumers (2026)

2026  · Morning Consult

29% of consumers say they are happy with their current AI tool.

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Attribution: Morning Consult View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Consumers
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Morning Consult Primary Tier B
https://morningconsult.com/articles/consumer-ai-reputation-study-research ↗
Confidence: 69/100 Vintage: 2026 Channel: Common Crawl
Source Article
Why Consumer AI’s Adoption Story Has Outrun Its Reputation
Why Consumer AI’s Adoption Story Has Outrun Its Reputation Consumer AI has crossed the awareness threshold faster than any major consumer category in recent memory. The trust threshold is another matter. Adults who use these tools daily tell this survey that AI exploits their data, operates without …
Original Research
Morning Consult · Original study ↗

Survey of U.S. adults

Methodology documented
Industrymarketing RegionUS
Plain Text
Consumers: 29% customer satisfaction. Source: Morning Consult (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-happy-with-current-ai-tool
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<blockquote cite="https://lighthousedata.io/data/consumers-happy-with-current-ai-tool" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- customer satisfaction for Consumers<br><small>Source: Morning Consult (2026) · <a href="https://lighthousedata.io/data/consumers-happy-with-current-ai-tool" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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