B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- consumer response expectation rate for Consumers on social media (2021)
70% of consumers expect brands to respond to their inquiries on social media within an hour.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://defamationremovalattorneysblog.com/the-importance-of-real-time-brand-monitoring-in-crisis-ma… ↗
Source Article
The Importance of Real-Time Brand Monitoring in Crisis Management - defamationremovalattorneysblog.com
Real-time brand monitoring is a critical practice in crisis management that involves the continuous tracking and analysis of brand mentions across various media channels. This approach enables organizations to swiftly identify and respond to potential crises, mitigating reputational damage and maint…
Original Research
Sprout Social
· Original study ↗
Methodology
Attributed to 2021 Sprout Social report; cited via secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers on social media: 70% consumer response expectation rate. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-social-response-one-hour-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-social-response-one-hour-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer response expectation rate for Consumers on social media<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/consumers-expect-social-response-one-hour-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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