B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79%
79% -- consumer response expectation rate for consumers (2024)
79% of consumers expect brands to respond to social media inquiries within a day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://thedigitalsquad.net/the-role-of-social-media-marketing-in-business-success-in-saudi-arabia/ ↗
Source Article
We Are The Digital Guardians of Your Brand
Saudi Arabia is experiencing rapid digital transformation, and social media plays a major role in the success of businesses. With widespread internet access and smartphone usage, platforms like Twitter, Instagram, and Snapchat are highly effective tools for companies to reach their target audience.
…
Original Research
Sprout Social
· Original study ↗
Methodology
Citing Sprout Social research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 79% consumer response expectation rate. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-brand-response-24h
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-brand-response-24h" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer response expectation rate for consumers<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/consumers-expect-brand-response-24h" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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