B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- consumer response expectation rate for millennial consumers (2021)
Around 22% of millennials expect a response within 10 minutes when getting in touch with a brand.
- Secondary citation of an unspecified report with a typographical error ('millennia' instead of 'millennials')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gretisindia.com
Primary
Tier C
https://www.gretisindia.com/fascinating-role-of-ai-in-hrm-systems/ ↗
Source Article
As per Deloitte, 33% of employees expect augmentation of their jobs by AI. Moreover, a recent survey’s findings state that around 38% of enterprises have already started the AI’s Role in HRM while the rest 62% expect to bring it to us by the end of 2021. A survey of HR executives at IBM concluded th…
Original Research
gretisindia.com
· Original study ↗
Methodology
Cited as 'a report' without named source; secondary citation on HR blog
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
Cite this stat
Plain Text
millennial consumers: 22% consumer response expectation rate. Source: gretisindia.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-brand-response-10-minutes
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<blockquote cite="https://lighthousedata.io/data/millennials-brand-response-10-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- consumer response expectation rate for millennial consumers<br><small>Source: gretisindia.com (2021) · <a href="https://lighthousedata.io/data/millennials-brand-response-10-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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