B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

85%

85% -- click through rate lift for confirmation emails vs standard marketing emails (2024)

2024  · expertsender.com

Confirmation emails have an 85% higher click-through rate compared to standard marketing emails.

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Attribution: expertsender.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
confirmation emails vs standard marketing emails
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
expertsender.com Primary Tier C
https://expertsender.com/pl/blog/wszystko-co-chcesz-wiedziec-o-mailach-potwierdzajacych/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Wszystko, co chcesz wiedzieć o mailach potwierdzających - expertsender
Wszystko, co chcesz wiedzieć o mailach potwierdzających E-maile potwierdzające mają najwyższy wskaźnik otwarć - pomiędzy 65-70%. Dodatkowo o 85% wyższy współczynnik klikalności niż zwykły e-mail marketingowy. W istocie są tak wartościowe, że aż 64% klientów uważa potwierdzenia zamówień za najcenniej…
Original Research
expertsender.com · Original study ↗

Relative CTR lift vs standard marketing email; original study not named

Methodology documented
Industrymarketing
Plain Text
confirmation emails vs standard marketing emails: 85% click through rate lift. Source: expertsender.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/confirmation-email-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/confirmation-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- click through rate lift for confirmation emails vs standard marketing emails<br><small>Source: expertsender.com (2024) · <a href="https://lighthousedata.io/data/confirmation-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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