B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- brand recognition increase from color for brand recognition (2026)
Color can increase brand recognition by as much as 80%.
- States 'by as much as 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Loyola, Maryland
Primary
Tier C
https://meyers.com/meyers-blog/packaging-design-strategies-2026/ ↗
Source Article
Onshoring Packaging Production: Benefits for CPG Brands
Design Strategies That Maximize the Impact of Carton Packaging in 2026
Key Takeaways
In 2026, effective carton packaging design must go beyond appearance. Most Americans agree that the design of a product’s packaging (72%) and the materials used to package a product (67%) often influence their purch…
Original Research
University of Loyola, Maryland
· Original study ↗
Methodology
University of Loyola, Maryland study cited by Meyers blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 80% | |
| 2026 (current) | 80% | 0% |
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
brand recognition: 80% brand recognition increase from color. Source: University of Loyola, Maryland (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-brand-recognition-increase
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<blockquote cite="https://lighthousedata.io/data/color-brand-recognition-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase from color for brand recognition<br><small>Source: University of Loyola, Maryland (2026) · <a href="https://lighthousedata.io/data/color-brand-recognition-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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