B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- brand recognition via color for customers (2024)
Up to 80% of customers believe that color aids brand recognition.
- Secondary citation citing unspecified studies
- Upper bound figure (up to 80%)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
5 Psychological Principles for Better UX Design - Algoworks
UX Design and psychology are intimately connected. Does studying the human mind and behavior really help a UX designer? Are there laws and principles that can bolster your arsenal with ideas that can improve your performance?
“To be a great designer you need to look a little deeper into how people t…
Methodology
Cited as 'according to studies' without named source; secondary citation in UX blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
customers: 80% brand recognition via color. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-brand-recognition-80pct
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<blockquote cite="https://lighthousedata.io/data/color-brand-recognition-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition via color for customers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/color-brand-recognition-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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