B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand recognition increase from color for Brand color use (2006)
Satyendra Singh's 2006 study found that color increases brand recognition by 80%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2006
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Satyendra Singh
Primary
Tier B
https://bethanyworks.com/psychology-backed-web-designers-conversion-focused/ ↗
Source Article
Top Web Designers Specializing in Psychology-Backed Design - Bethany Works® LLC
What Makes Web Design Psychology-Backed?
Psychology-backed web design goes beyond aesthetics—it applies cognitive science, behavioral psychology, and user experience research to create websites that convert. According to Nielsen Norman Group’s eye-tracking studies, users form opinions about websites…
Original Research
Satyendra Singh
· Original study ↗
Methodology
Singh, S. 'Impact of Color on Marketing' (Management Decision, 2006)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand color use: 80% brand recognition increase from color. Source: Satyendra Singh (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-brand-recognition-80
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<blockquote cite="https://lighthousedata.io/data/color-brand-recognition-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase from color for Brand color use<br><small>Source: Satyendra Singh (2006) · <a href="https://lighthousedata.io/data/color-brand-recognition-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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