B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- ad spend growth rate for Colgate-Palmolive (Q4 2019)
Colgate-Palmolive's advertising investment increased by 13% in the fourth quarter of 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
Q4 2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Colgate-Palmolive
Primary
Tier B
https://www.colgatepalmolive.com/Investors/Earnings-Reports ↗
Source Article
Colgate-Palmolive's product portfolio gets a refresh with Tom's of Maine expansion
Also cited by
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Colgate-Palmolive
· Original study ↗
Segmentation
IndustryConsumer Goods
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Colgate-Palmolive: 13% ad spend growth rate. Source: Colgate-Palmolive (Q4 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/colgate-palmolive-ad-spend-q4-2019
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<blockquote cite="https://lighthousedata.io/data/colgate-palmolive-ad-spend-q4-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ad spend growth rate for Colgate-Palmolive<br><small>Source: Colgate-Palmolive (Q4 2019) · <a href="https://lighthousedata.io/data/colgate-palmolive-ad-spend-q4-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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