B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
27%
27% -- reply rate for Tom's cold email campaign (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
346
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UnliScale
Primary
Tier B
https://www.getmailtracker.com/blog/uncover-the-secret-to-20-cold-email-reply-rates-3-4 ↗
Source Article
Uncover the Secret to 20%+ Cold Email Reply Rates! (3/4)
Hello UnliScales ! In this episode, you get to meet Tom, Head of Growth at UnliScale, and learn very practical tips to connect with anyone.
Anatomy of a Successful Cold Email with 23% Response Rate
🚀When your inbox is a battlefield of unread messages, making your cold email shine through the clutter…
Original Research
UnliScale
· Original study ↗
Methodology
Reply rate calculated from 346 prospects.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tom's cold email campaign: 27% reply rate. Source: UnliScale (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-reply-rate-tom-unliscale
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<blockquote cite="https://lighthousedata.io/data/cold-email-reply-rate-tom-unliscale" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- reply rate for Tom's cold email campaign<br><small>Source: UnliScale (2025) · <a href="https://lighthousedata.io/data/cold-email-reply-rate-tom-unliscale" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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