B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.43%
3.43% -- reply rate for B2B cold emails (2025-2026)
The platform-wide average reply rate for cold emails in 2025–2026 is 3.43%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.43%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
80
Source
Martal
Primary
Tier A
https://martal.ca/b2b-cold-email-statistics-lb/ ↗
Source Article
AI Email Marketing: Personalization for B2B Wins
Introduction
AI email marketing personalization is the use of artificial intelligence to research prospects and tailor email content, subject lines, opening hooks, body copy, and send times, so that high-volume B2B outreach feels one-to-one instead of batch-and-blast. Done right, it's one of the hig…
Original Research
Martal
· Original study ↗
Methodology
Benchmark reports from various sources.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B cold emails: 3.43% reply rate. Source: Martal (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-reply-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.43%</strong> -- reply rate for B2B cold emails<br><small>Source: Martal (2025-2026) · <a href="https://lighthousedata.io/data/cold-email-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.